Altura is a multi-strategy yield protocol on HyperEVM, where users deposit stablecoins into a single vault and earn passive yield through automated strategies.

Altura launched in December 2025 and needed to bootstrap liquidity from scratch on a highly competitive chain.

When Cookie, the points platform Altura relied on for its early depositor program, shut down following changes to the X (twitter) API, Altura used the moment to transition to a more scalable incentive infrastructure. The team turned to Merkl to roll out a pre-TGE campaign and open a new chapter in their incentive program without months of technical work.

Altura turned to Merkl to deploy a pre-TGE incentive campaign directly on top of the Altura Vault. With Merkl Studio, the campaign was configured and live in days, with no months of technical work or custom development required.

The real unlock was the DeFi composability Merkl enables. Rather than a simple single-reward setup, Altura used Merkl to power a stacked incentive structure running across the entire HyperEVM ecosystem in parallel:

• USDC and ALTU rewards for depositing into the Altura Vault

• YieldRun points distributed via Merkl's airdrop campaigns

• LP rewards on Pendle for holders of Altura Vault Tokens (AVLT)

• LP rewards on ProjectX for the USD₮0-AVLT pool

• Borrow-side rewards on Morpho's Alpha USDT Prime V2 vault, deepening the stablecoin liquidity that flows back into Altura

Because AVLT is live on 10+ chains (HyperEVM, Arbitrum, BNB Smart Chain, Ethereum, Sonic, Monad, Katana, Optimism, Polygon, Base), Merkl's cross-chain campaign architecture lets Altura distribute rewards to AVLT holders on any supported network from a single HyperEVM-based campaign. No separate deployment per chain, no custom infrastructure to maintain.

Beyond the incentive infrastructure, Merkl and Altura worked together on co-marketing to maximize visibility. Altura was featured directly on the Merkl App homepage via a dedicated in-app card, giving the vault prime placement as soon as users landed on the app. Altura also appeared in the post-claim confirmation modal, reaching users at the exact moment they collected their rewards across any campaign on Merkl.

The first Merkl campaign went live on January 6, 2026. The vault scaled fast from there, with TVL milestones falling in quick succession:

• $2M TVL crossed on January 27, three weeks after the first campaign launched

• $4M reached on February 16

• $5M hit on March 6, exactly two months after the first campaign launch

Four months later, the program has continued to compound into one of the largest distribution operations on HyperEVM.

The Altura Vault holds over $22M in TVL at the time of writing, across USDT/USDC and USD₮0 deposits, with roughly 10,000 unique participants earning rewards. Counting AVLT positions on Pendle, ProjectX, and Morpho's lending markets, total TVL incentivised through Merkl climbs to $29.5M. All of it driven by just $87K distributed in stablecoins and 7.45M ALTU pre-TGE points, showing how Merkl's flexibility lets Altura combine cash and points for capital-efficient growth.

What started as a transition from a sunset points platform turned into one of the largest distribution programs running on HyperEVM, built on infrastructure that scales without rebuilds.