Merkl supports a wide range of incentive campaign types across 50+ chains:

- Liquidity incentives for concentrated liquidity pools (CLAMM) like Uniswap v3 & v4

- Lending & borrowing incentives across protocols like Aave, Morpho, and Euler

- Airdrops (to a predefined list or users meeting specific criteria)

- Rewards for ERC20 token holders, based on their balance over time (e.g., LP token holders)

- Point systems to drive engagement and retention

And we're constantly expanding with new use cases!

Campaign creation comes with a 3% maintenance fee, except for airdrop campaigns, which have a reduced 0.5% fee. Merkl is free for retail users, aside from gas fees.

For custom or long-term incentive programs, reach out to us — we’d be happy to discuss tailored pricing!

Choosing the right incentive strategy depends on your goals and needs. For instance, during a token launch, it’s often best to hold off on incentives until the price stabilizes, whereas for a stablecoin, building a liquidity wall can be a smart move. These are just a couple of many possible approaches.

Additionally, optimizing a campaign also means selecting the right reward distribution model—whether it's a fixed reward rate, variable reward rate, or event-based rewards (e.g., swaps, follows on X, etc.).

Distributing incentives with Merkl is quick and easy. Just head over to Merkl Studio, set up your campaign parameters (amount, chain, dates, etc.), and launch it in a few clicks!

If you're planning a large-scale incentive program, need advanced customization, or have any questions along the way, feel free to reach out — we’re here to help!