Trust Wallet, a leading self-custody crypto wallet trusted by over 140 million users worldwide, embarked on an ambitious journey in October 2024. Their goal: to launch their first-ever launchpool, enabling users to lock their $TWT or $SlisBNB assets and earn $WHY, $bscSUNDOG, and $WoD tokens as rewards.

With billions of tokens to distribute across thousands of users, the launchpool needed to provide a seamless and flexible experience — allowing participants to lock, redeem, and claim rewards anytime.

Organizing such a large-scale initiative, while maintaining accuracy and reliability, posed significant operational challenges.

To meet this demand, Trust Wallet turned to Merkl’s cutting-edge engine to power the launchpool, ensuring accuracy, scalability, and an exceptional user experience.

Merkl designed and launched 3 incentive campaigns, rewarding users who locked $TWT tokens with $WHY, $bscSUNDOG, and $WoD tokens (one campaign for each token reward).

Additionally, Merkl launched another campaign, rewarding users who locked their $SlisBNB in the Trust Wallet app with $WHY tokens.

All token rewards were distributed on the BNB chain.

While the Merkl campaigns and $WHY token claims were accessible directly on the Merkl App, Trust Wallet integrated the Merkl API. This allowed Trust Wallet users to claim their $WHY token rewards directly within the Trust Wallet app, enhancing the overall user experience.

Trust Wallet's first-ever launchpool was a success.

Merkl distributed a total of 4.2 trillion tokens, valued at $2.7M over 21 days, meaning $130k in rewards were distributed to users each day.

Building on the success of the first launchpool, the collaboration between Trust Wallet and Merkl continues with a new launchpool campaign in 2025!