Challenge
Trust Wallet, a leading self-custody crypto wallet trusted by over 140 million users worldwide, embarked on an ambitious journey in October 2024. Their goal: to launch their first-ever launchpool, enabling users to lock their TWT or SlisBNB assets and earn WHY, bscSUNDOG, and WoD tokens as rewards.
With billions of tokens to distribute across thousands of users, the launchpool needed to provide a seamless and flexible experience, allowing participants to lock, redeem, and claim rewards anytime.
Organizing such a large-scale initiative, while maintaining accuracy and reliability, posed significant operational challenges.
To meet this demand, Trust Wallet turned to Merkl’s cutting-edge engine to power the launchpool, ensuring accuracy, scalability, and an exceptional user experience.
Solution
Merkl designed and launched 3 incentive campaigns, rewarding users who locked TWT tokens with WHY, bscSUNDOG, and WoD tokens (one campaign for each token reward).
Additionally, Merkl launched another campaign, rewarding users who locked their SlisBNB in the Trust Wallet app with WHY tokens.
All token rewards were distributed on the BNB chain.
While the Merkl campaigns and WHY token claims were accessible directly on the Merkl App, Trust Wallet integrated the Merkl API. This allowed Trust Wallet users to claim their WHY token rewards directly within the Trust Wallet app, enhancing the overall user experience.
Results
Trust Wallet’s first-ever launchpool was a success.
Merkl distributed a total of 4.2 trillion tokens, valued at $2.7M over 21 days, meaning $130k in rewards were distributed to users each day.
Building on the success of the first launchpool, the collaboration between Trust Wallet and Merkl continues with a new launchpool campaign in 2025!
