Etherlink Exits Beta with $3M 'Apple Farm' Incentive Program via Merkl

Etherlink — a Layer 2 blockchain powered by Tezos Smart Rollups — has officially exited public beta and is now production-ready for all. To celebrate, it’s launching Apple Farm — a new incentive program.

Designed to accelerate DeFi adoption, Apple Farm kicks off in March, with the waitlist open today. Up to $3 million in rewards will be distributed during Season 1.

Apple Farm is powered by Merkl — the most powerful platform for incentive management — that ensures smooth reward distribution and a seamless user experience via a dedicated user interface.

What's the Apple Farm Program?

Apple Farm is an incentive program designed to boost DeFi on Etherlink and drive large-scale user acquisition.

With a robust points system and engagement features that incentivize meaningful onchain actions, users earn "Apples" for interacting with DeFi protocols built on Etherlink — starting with Superlend, Hanji, IguanaDEX, and Uranium.io.

$3M in rewards will be distributed in Season 1 of Apple Farm through "Apple" points. Users will later be able to convert their points into Tezos (XTZ) tokens.

To optimize point distribution, Etherlink has partnered with Merkl, experts in incentive strategy and liquidity growth.

Merkl: the engine behind Apple Farm

Merkl, the most powerful incentive distribution platform, has been chosen to manage point distribution and design the Apple Farm app.

With expertise in launching programs like Superfest, Puffer and ZKSync Ignite, Merkl brings proven experience in incentive optimization.

Merkl’s role includes:

• calculating and distributing Apples to liquidity providers, lenders, and traders engaging with participating DeFi protocols on Etherlink.
• designing and developing the Apple Farm app to enable smooth token claims, point tracking, leaderboard monitoring, and engagement with participating protocols.
• overseeing day-to-day operations to ensure the program runs smoothly, including providing support to the Apple Farm team, participating protocols and users.

"We're proud to partner with Etherlink on the ambitious Apple Farm program, further establishing Merkl as a leading incentive distribution platform", said Pablo Veyrat, co-founder of Merkl. "For this initiative, Merkl brings its full suite of capabilities — from reward calculation and allocation, to designing the Apple Farm app, and simplifying the token claim process for users.”

Finally, Etherlink will also benefit from the built-in referral program newly developed by Merkl to drive user acquisition even further. With this system, users who invite others to Apple Farm can earn extra rewards!

Join the waitlist now for an exclusive rewards boost!

Apple Farm is launching in March, but a waitlist system is already in place ahead of the launch.

By visiting https://www.applefarm.xyz/ DeFi users can connect their wallet and subscribe with their email. This will grant access to exclusive updates about the program and, most importantly, a rewards boost for the most engaged users in Apple Farm's early days!

Spots are limited — join the waitlist now before it fills up!

Join the waitlist →