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How are rewards allocated?

TL;DR: Proportional to your balance/position relative to other users.

Rewards are allocated daily based on snapshots of user activity and liquidity positions.

The amount of daily rewards displayed on Merkl is shared among all eligible users.

For example, if we consider a campaign rewarding holding a token, with a variable reward rate, a user who holds this token will earn rewards proportional to his balance relative to other users. The more he has, the larger his share of the rewards.